Tuesday, December 21, 2010

Time flies when you are having fun

There is an old saying that “Time flies when you are having fun.” For me, the last six months have been a virtual whirlwind of activity as I have settled into my new position as President of the Birmingham Bloomfield Chamber.

On one hand, it seems like only yesterday that I turned in my Chamber volunteer hat as a member of the Board of Directors to accept the staff position. On the other, it is hard to believe the Chamber has crammed so many programs, events and work into the six-month window.

Having served as a Director for several years prior to my appointment as President, I thought I had a pretty good handle on the organization’s operations and the amount of activity generated by the small but mighty staff.Boy, was I wrong.

I continue to be impressed – and amazed – at how passionate the staff and our team of dedicated Chamber volunteers are when it comes to working on behalf of our member businesses. I am honored to be counted among this group of consummate professionals, and am very excited about the great things that lie ahead for the Chamber and our members in 2011 and beyond.

The past few years have been unusually tough on our member businesses, and the communities they serve. Shrinking sales, loss of income and plunging home values have taken their toll on all of us. Sadly, we’ve said goodbye to quite a few member businesses who simply could not survive the economic recession and were forced to close up shop.

But in spite of these tough time, or perhaps as a result of them, something quite remarkable also is taking place in our communities: Dozens of driven, committed and focused business professionals have left their traditional careers to pursue the dream of being their own boss, and trying to make a living at something they truly are passionate about. This new group of entrepreneurs have opened all kinds of business in our communities and are pumping a new level of excitement into our business districts.

It seems like a week didn’t go by in the past year without the Chamber conducting a ribbon cutting ceremony for a new business opening their doors in defiance of the tough economy. And as our state slowly rights itself among a glimmer of optimism that things are starting to get better, it will be these new businesses that will drive our local economic recovery.

There no doubt will be many new challenges for all of us in 2011. But I believe the Chamber, our members, and our communities are poised for a terrific year, provided we all work together and continue to support one another.

Joe Bauman is President of the Birmingham Bloomfield Chamber. He welcomes feedback at joeb@bbcc.com

Monday, December 6, 2010

Honoring the best: Wilson, Kridler cited for volunteer efforts



The atmosphere was appropriately festive as the Birmingham Bloomfield Chamber held its 63rd annual meeting Wednesday at The Community House.

Highlight of the breakfast program was the presentation of the First Citizen Award and Businessperson of the Year award.

Tom Wilson was posthumously named as First Citizen, and the award was accepted by his wife, Fran Wilson, an attorney, also served on the Bloomfield Hills School Board and was active in the United Homeowners Association of Bloomfield Township. He also served as a tutor, and volunteered for many community activities, including serving as Santa Claus each Christmas for the kids at the Fox Hills preschool.

Kridler serves on the Chamber Board's Executive Committee as secretary. He is senior vice president of Huntington Bank Private Financial Group, and is active in many charitable organizations including being a board member of Forgotten Harvest and serving in the Thanksgiving Parade Foundation's Distinguished Clown Corps for nine years as “Bobo.”

The First Citizen award is presented by the Birmingham Eccentric and the Businessperson of the Year award is presented by the Birmingham Bloomfield Chamber.

Monday, November 22, 2010

Exciting events close out a whirlwind year


As I write this column, I am looking at my wall calendar in disbelief that Thanksgiving is right around the corner and the holiday shopping season appears to be in full swing. Each passing year seems to go by quicker, but that is especially so this year.

For the Chamber, 2010 has been a whirlwind. Looking back, it really is quite remarkable the organization has been able to absorb so much change while still delivering top-notch service and programs to our members. We've moved our office, moved the location of the Village Fair, broken in a new chief executive (yours truly), restructured the leadership of the Board of Directors, and are on the verge of converting to a new information database and accounting system.

All of this would not have been possible without the hard work, dedication and determination of the Chamber staff, our unbelievable volunteers and committee members, and our Board of Directors. I owe each a huge debt of gratitude and am so thankful for the support the Chamber receives throughout the year. With their help, and with the improvements we have made mostly in place, 2011 is poised to be a very exciting and rewarding year indeed for our membership and the organization.

As 2010 winds down, so does the Chamber's calendar of programs and events. But there still are a couple of opportunities to learn more about the Chamber and the year that was, reconnect with old friends and colleagues, and gather to share in the blessings of what the future holds.

On Wednesday, Dec. 1, the Chamber will hold its annual meeting beginning at 8 a.m. at The Community House in downtown Birmingham. The meeting serves as a report of the year to the general membership and community at large; the new Board of Directors is announced; and both the Business Person of the Year and First Citizen are recognized.
Prior to the meeting, a great networking opportunity takes place over breakfast.

On Wednesday, Dec. 8, the Chamber Board of Directors and staff will host the annual holiday mixer, scheduled from 5:30-8 p.m. at the Birmingham Athletic Club. It is a great event to celebrate the season and the promise 2011 holds. Details and registration information is available at www.bbcc.com

I look forward to seeing old friends, new friends and future friends alike at both events. Come and join the fun.Joe Bauman is president of the Birmingham Bloomfield Chamber. He welcomes feedback at joeb@bbcc.com.

Tuesday, November 16, 2010

The growing need

For the past few weeks, we have been running a solicitation for people to nominate First Citizen candidates.

Each year, the Birmingham Eccentric, in conjunction with the Birmingham Bloomfield Chamber, selects the First Citizen based on that person's volunteer services to the local community. Nominations have been coming in, and we expect more to arrive by Friday's deadline.

Indeed, there should be no shortage of nominations. Volunteering has been a hallmark of the people of this area for a long time. And these days, the need for volunteering and charitable work is greater than ever.

We can expect to see more of a demand. Michigan may be on the road to economic recovery, but it certainly is a rocky one. And if Gov.-elect Rick Snyder lives up to his promises of tackling Michigan's problems in a bold manner, you can expect to see some substantial changes in the whole fabric of this state.

They are needed, but they will be painful. Some likely changes, such as revisions to the corrections budget, won't have an immediate impact on the local level. But how social services will be affected remains to be determined

It is highly likely, however, that people in need will be turning more to non-government agencies for help. They already do that to a large extent, but the demands are sure to grow. Beyond that, organizations of all sorts — including those within the scope of the Birmingham-Bloomfield area — that depend on contributions for their operations are going to need more help. Grants are drying up, corporations are dropping their sponsorships and individuals are finding they have less to donate to whatever the cause is.

Those in a position to help are going to be tapped like never before as everyone scrambles to find the available sources of funding. Few are in a position to help everyone, but those who can help the worthwhile causes are encouraged to do so. Consider this as a family crisis. A great big family crisis. Help those that you can. No one expects anyone to bankrupt themselves trying to aid others, but if you can support the needy or the organizations that contribute to the quality of life to the community, do so.

We can all be First Citizens.
To nominate a First Citizen e-mail gkowalski@hometownlife.com
To nominate a Business Person of the Year e-mail joeb@bbcc.com

Monday, November 8, 2010

Honor First Citizen, leading businessperson

I have been blessed throughout my professional career to have jobs that allowed me to meet dozens of truly extraordinary people who call the greater Birmingham-Bloomfield community home. I truly believe it is the people that populate the “Five Bs” and Franklin that make the communities the special places they are.

Sure, this area is home to professional athletes, actors, performers and corporate titans, and their presence does lend an air of extra excitement to the area. And when you throw in the Townsend Hotel and its star-studded guest list, spotting an “A list” celebrity is a pretty common occurrence.

For me, the real “A listers” in our communities are the dedicated men, women, and even children, who donate time, talent and treasure to improve the quality of life in their hometowns. Most often, they do so without seeking recognition for their efforts and even when recognized, downplay their contributions.

It is important to recognize these folks not only for their contributions, but to encourage others to follow in their paths. More than 30 years ago, this newspaper created the First Citizen Award to honor a local resident for their volunteer efforts. That award was later joined by the Birmingham Bloomfield Chamber's Business Person of the Year Award, which recognizes a local business leader for their efforts in supporting the community at large.

Both the Eccentric and Chamber are currently seeking nominations for the 2010 awards. If you have a friend or neighbor or loved one that goes out of their way to give back to the community, either by serving on a nonprofit board or volunteering time to a local charity, then please take the time to nominate that person for the First Citizen Award.

Likewise, if you know of a local business person who is active in the community either as a company sponsor or volunteer, then please take the time to nominate that person for the Business Person of the Year Award. Nominating forms for Business Person of the Year are available on the Chamber Web site at www.bbcc.com

Joe Bauman is president of the Birmingham Bloomfield Chamber. He welcomes feedback at joeb@bbcc.com.

Monday, October 11, 2010

Taking a look at how we move


One Chamber program series that is wrapping up for the year is our Forecast Series, held in four segments throughout the year at the Townsend Hotel. Our last installment is scheduled for 11:30 a.m. Thursday and focuses on regional transportation issues facing the region. The event includes a delicious lunch and a dynamic speaker panel of local transit experts.

Sharing their thoughts on why adopting a regional transportation plan for our area has proven so elusive and other issues will be John Hertel, general manager of the Suburban Mobility Authority for Regional Transportation (SMART); Megan Owens, executive director of Transit Riders United (TRU); and Birmingham's own Robin Boyle, professor of urban planning and chair of the Department of Urban Studies and Planning for Wayne State University.

The issue of regional mass transit has been a sticky wicket in the region for decades. Even coordinating a public bus system between the city and suburbs was a long, nasty fight for years that did nothing to improve relations in the region and in fact was popular political punching bag for previous elected leaders. Despite our moniker as the “Motor City,” efficient mass transit is key to the region's future growth, whether it be for economic, social or environmental reasons.

That is why programs like this Transportation Forecast luncheon are important to keep moving the dialogue, and issue, forward.For more details on Thursdays program and to register, visit the Chamber Web site at www.bbcc.com or call (248) 644-1700.

Joe Bauman is president of the Birmingham Bloomfield Chamber. He welcomes feedback at joeb@bbcc.com.

Monday, September 20, 2010

Investepreneurs will share success stories

Everyone loves a success story. Especially in these economic times when our daily dose of news tends to be negative regarding the state's unemployment rate, companies shuttering their doors and our young professionals fleeing for greener pastures in other parts of the country, being able to share good news about local business success stories is particularly refreshing.

And when the architects of these success stories are willing to share their insights on how others can follow them down the path of prosperity, well, to trot out a tired clich√©, that's a “win-win.”

Two such shining stars — Jeffrey Hakala of Birmingham-based Clarkston Capital Partners, and Lisa Toenniges, owner and president of Innovative Learning Group Inc., will be featured at the Birmingham Bloomfield Chamber's next installment of Investepreneur Roundtable, sponsored by the Miller Canfield law firm.
Both firms are considered “second-stage” companies that have successfully transitioned from startup operations to established and thriving operations. Hakala and Toenniges will be joined by Jeff Barry of Plymouth Venture Partners who will discuss how startup businesses can attract and obtain necessary financing to reach second-stage status, and Miller Canfield's Megan Norris, a leader of the firm's labor and employment law practice group.

Both Hakala and Toenniges have fascinating stories behind how they conceived and built their businesses. Their insight is invaluable to any small business owner/operator struggling to take their operation to the next level.

Investepreneur Roundtable is set for 4-6 p.m. Tuesday, Sept. 28 at the Townsend Hotel in downtown Birmingham. Cost is $65 for Chamber members and $85 for nonmembers and includes post-program networking cocktails and appetizers. For more information or to register for the event, please visit the Chamber's Web site at www.bbcc.com.
Joe Bauman is president of the Birmingham Bloomfield Chamber. He welcomes feedback at joeb@bbcc.com.

Monday, August 30, 2010

Sharing a Success Story


Wow! It's hard to believe that Labor Day is only a week away. Goodbye, summer — hello, fall. Goodbye, lazy days at the beach — hello, back to school. For the majority of students, the day following Labor Day is the traditional start of the school year. Thank Michigan's tourism industry for the late start in an effort to squeeze those last remaining vacation dollars out of us.

But parents whose kids are being educated in many of the area's outstanding private schools don't have it so lucky. Those schools either have already begun the new school year, or are about to next week. For them, those lazy days of summer already have come and gone.

The chamber helped kick off the new public school year on Wednesday with a new program, “Breakfast, Books and Buildings.” We brought together the superintendents for both the Birmingham and Bloomfield Hills public school districts to give their customers a sneak preview of the coming year. Both districts face considerable challenges in the coming year, but it was refreshing — and encouraging — to hear both David Larson from Birmingham and Robert Glass from Bloomfield Hills talk with such enthusiasm and optimism about the new year. It was a great event that the chamber hopes to repeat again next year.

Joe Bauman is president of the Birmingham Bloomfield Chamber. He welcomes feedback at joeb@bbcc.com.

Monday, August 23, 2010

Small Business Conference helps our members grow

While the troubles facing large corporations are well documented, less is being written about the everyday struggles small companies and mom-and-pop shops are facing to keep their doors open. For the most part, these businesses that help define individual communities aren't entitled to government bailouts and are being strangled by a lack of bank financing to help them through these troubling times.
These companies make up the vast majority of the Birmingham Bloomfield Chamber's membership, and the chamber is working harder than ever with individual members to help them grow their business.

One way the chamber helps is by hosting our annual Small Business Conference. This year's conference is scheduled for 7:30 a.m. to 1 p.m. Wednesday, Oct. 20, at the Birmingham Conference Center. The conference features two dynamic keynote speakers in Doug Rothwell, president and CEO of Business Leaders for Michigan, and Bob Fish, founder and CEO of Biggby Coffee.

An equally important part of the day are a series of breakout sessions geared toward helping small businesses operate more efficiently and learning new tricks and tools to drive new and more businesses to their business. Each session features a local “expert” in the area who will guide the discussion.

Topics focus on how to better manage accounts receivables, effective leadership, marketing strategies, using social media as part of your messaging, and building better business relationships.

Each of the topics will run twice with three topics per time slot, which hopefully will allow our guests to attend as many sessions as they prefer. Handouts and other takeaways will be distributed to help capture the valuable information.
learn more about the Small Business Conference or to register, visit the chamber website at www.bbcc.com

Joe Bauman is president of the Birmingham Bloomfield Chamber. He welcomes feedback at joeb@bbcc.com.

Monday, August 16, 2010

The Cruise and Birmingham go way back



Birmingham is a car town. For decades, auto execs have made their homes in and around Birmingham. The legendary Woodward Avenue, M1, passes through the heart of the city. On any given day you can find examples of the world's most prominent automobiles at parking meters throughout the downtown.

For one day in August, the Motor City celebrates the automobile along a 12-mile strip of Woodward, and Birmingham is literally right in the middle of it all. Our unique geography, with Old Woodward merging into Woodward Avenue just north of Lincoln, brings part of the downtown up close with the world's largest car cruise.
The city and the Principal Shopping District have overseen cruise activities in Birmingham since the beginning in 1995. The event has taken a variety of forms over the years, but one element remains the same: The cars are the stars.

This Saturday, we will present nearly 300 classic cars parked side by side along Old Woodward from Brown to Haynes immediately south of the 555 building. Then the grassy area we affectionately call the “triangle” will come alive with activities.

The whole family can enjoy a day fun, food, entertainment, and even some downtown shopping. Come out and enjoy a day of cars, fun and food. It's a day for the car lover in all of us, in our favorite downtown!

John Heiney is executive director of the Principal Shopping District

Monday, August 9, 2010

Build your business by sponsoring a Chamber event


We at the Chamber have been encouraged by the number of new businesses that have opened their doors this year, despite current economic conditions. And we are grateful they view the Chamber as an important component of a successful business model.

To keep that trust, the Chamber is working harder than ever to provide programs, products and services to our member businesses that will further their success. Whether it's helping get the word out by hosting a ribbon cutting and open house for a new business, coordinating business consulting sessions with our partners at the Service Corps of Retired Executives, or providing a crash course on how to integrate social media into an effective marketing campaign, the Chamber is working closely with individual members as much as possible.

One way for businesses of all types to increase their exposure is to sponsor a Chamber program or event. If you are looking for creative and effective ways to market your products and services to businesses and residents in and around Beverly Hills, Bingham Farms, Birmingham, Bloomfield Hills, Bloomfield Township and Franklin, look no further. The Chamber is the perfect place to successfully target your marketing activities. The primary advantage of sponsorship is the promotion of your company while helping the Chamber extend its service capabilities and keep membership dues at a reasonable level.

Why sponsor a Chamber event? Here is a short list of advantages our sponsors enjoy:

•Increased visibility and exposure within the Birmingham Bloomfield Chamber membership and the business community.

•New relationships formed through networking that will ideally develop into business opportunities and more customers and clients for you.

•Stand out from your competition through exclusive event and program sponsorship.

•Entertain valued clients at member-only events.

We recognize that each business is unique and has different needs. In order to help support our businesses marketing efforts, we offer marketing opportunities that fit all marketing budgets. If you are interested in sponsorship of a particular Birmingham Bloomfield Chamber event or program, or want to learn what opportunities exist, call the Chamber offices at (248) 644-1700 or visit our website at www.bbcc.com

One upcoming event that lends itself nicely to corporate sponsorship is our seventh-annual Vine & Dine, set for Sept. 22 at the Cranbrook Institute of Science. This culinary extravaganza attracts more than 400 guests to Cranbrook's beautiful Bloomfield Hills campus. It's a tremendous opportunity to get your business in front of the local market, host clients at a first-class event, or treat your staff to a night on the town.

If you've not been to Vine & Dine, I urge you to circle Sept. 22 on your social calendar. Grab some friends and head out to Cranbrook. You won't be sorry, and you might even spot me pouring wine.

Joe Bauman is president of the Birmingham Bloomfield Chamber. He welcomes feedback at joeb@bbcc.com.

Monday, August 2, 2010

Fore!

The Birmingham Bloomfield Chamber will hold its golf event at the Birmingham Country Club on Monday, Aug. 16. Play your own ball for $100.

“We are delighted to extend a sensible price to golf at the exclusive private club,” said Joe Bauman, Birmingham Bloomfield Chamber president. “Our event is an ideal opportunity to treat your staff and entertain clients.”

Registration, networking and lunch begin at 11:30 a.m. with a shotgun start at 1 p.m. The event includes 18 holes of golf, lunch, refreshments served on the course, after-golf networking and a silent auction presented by The Sports Gallery. Auction items include sports memorabilia, Pistons tickets, Red Wings tickets and golf at the following clubs: The Medalist, Manistee National Golf Club Resort, Black Forest at Wilderness Valley and Otsego Club Resort.

Space is limited and registration is required by Aug. 11. Register at www.bbcc.com/events/chamber. Sponsors include Osprey Investment Company and The Sports Gallery.

Monday, July 26, 2010

New chamber event focuses on the future of schools

Our public schools are facing ever-increasing challenges to providing outstanding services to their students and the greater communities they serve. School budgets are tighter than ever, and the situation is not likely to improve in the next few years given the state of Michigan's financial condition.

Both the Birmingham and Bloomfield Hills school districts long have been shining jewels of the greater community. The quality of the schools has helped keep property values robust (the last couple of years notwithstanding) and our children well prepared for college life and beyond.

But change is inevitable, and our public schools cannot sidestep the need to address the need for change in such a rapidly changing world. And strangling financial pressures are without question fueling that need to do things differently.

To help our business community and residents get a handle on what our public schools are facing, and where they are heading into this new school year and beyond, the Birmingham Bloomfield Chamber is planning a new event, titled “Breakfast, Books and Buildings.” We've invited the superintendents of the two districts — David Larson from Birmingham and Robert Glass from Bloomfield Hills — to give a report card of sorts to the community and answer questions from their constituents.

We hope the event will stimulate conversation about the future of our public schools and provide an up front look at the myriad challenges those charged with operating our schools face in continuing to provide the best K-12 education available in the state of Michigan.

The title of our new event incorporates one issue sure to be on a lot of people's minds: the planned consolidation of Bloomfield Hills' two high schools. The issue has been discussed, debated and dissected for at least a decade, and is a very emotional issue for those living in the district. We suspect that Glass, who is embarking on his first school year as superintendent in Bloomfield Hills after replacing Steve Gaynor, will be asked at least a few questions about the proposal.
Another building issue confronts the Birmingham district, following a decision to sell off the administration building on Merrill Street in downtown Birmingham. The administration is reviewing options on where to house its central staff, and we hope Larson will be able to provide an update on the issue.

“Breakfast, Books & Buildings” is scheduled for 8-9:30 a.m. Wednesday, Aug. 25, at the Birmingham Conference Center. We invite both residents and the business community to come and learn more about their public schools and where they are headed in this era of uncertainty. To learn more about the event or to reserve a spot, visit the Chamber's website at www.bbcc.com

Joe Bauman is president of the Birmingham Bloomfield Chamber. He welcomes feedback at joeb@bbcc.com.

Monday, July 19, 2010

Birmingham Day On The Town This Weekend

Birmingham's Big Day is near! On Saturday, July 24, from 9 a.m. to 9 p.m. Birmingham will host the annual Day On the Town sale. Birmingham stores will come out big with discounted merchandise right in the street and in their stores. It's a great time to find incredible deals on the fine merchandise that Birmingham has to offer, while supporting our local businesses.

In addition to the deals, there is entertainment and activities for the whole family.
There will be a kids bike parade at 8:30 a.m. starting at the center stage at Maple and Old Woodward, with prizes for kids who decorate their bikes. There will be live entertainment, and demonstrations at the center stage throughout the day, special performances by the Motor City Brass band and the Straw Hat band, a kids craft area, and free parking all day.

We will welcome several new stores to the event including Backcountry North and Scandia Down. Several stores will come into the downtown for the one-day event including Batteries Plus, Moosejaw, Don Thomas Sporthaus, the Great Frame Up, Root and Sprout, Fred Lavery Inc. with some awesome autos on display, and Birmingham Design Center.

This year, Day On the Town welcomes the Green Breeze Green Living Fair, hosted by The Community House. This one-day expo will take place from 9 a.m. to 7 p.m. during Day On the Town, and will feature 100 displays from individuals, organizations and companies that can help you lead a more sustainable lifestyle. Ford Motor Company will have a display at the event, showing off their line of hybrids and fuel savers.
Remember: Everyone who attends Day On the Town will be supporting local businesses. Dollars spent with local businesses, even Birmingham-based national stores, go much farther to support our Michigan and Birmingham economy.

John Heiney is executive director of the Birmingham Principal Shopping District.

Monday, July 12, 2010

County parks deserve support


Oakland County — and the greater Birmingham-Bloomfield community in particular — is a terrific place to live, work, play and raise a family. The area is blessed with vibrant communities, outstanding public and private schools, and passionate residents who care deeply about their hometowns.

One of Oakland County's greatest assets is its parks system. The Oakland County Parks started welcoming guests in 1966 and currently serves 1.5 million visitors annually. The 13 Oakland County Parks include 68 miles of trails, day-use parks, campgrounds, nature centers, waterparks and golf courses.

Every single Oakland County resident benefits from the outstanding parks system, whether they use them or not. The parks contribute greatly to the area's quality of life, which keeps it an attractive place for existing and new residents alike. And, similar to the quality of the area public and private schools, the parks have a direct impact on property values.

On Tuesday, Aug. 3, Oakland County voters will decide on a 10-year millage renewal proposal for Oakland County Parks and Recreation. The parks and recreation millage is not a new tax and residents have approved the renewal each time it has been on the ballot. The majority of county residents will pay less than $25 a year if the tax is renewed.

To read more, view the article at http://www.hometownlife.com/article/20100711/NEWS02/7110321/1019/County+parks+deserve+support

Tuesday, July 6, 2010

Taking the sting out of the need for change


Taking the sting out of the need for change

Sometimes circumstances dictate that we must leave our comfort zones and stop doing things the way we always have.

We definitely are creatures of habit and there is security in doing things the same way year after year after year. Change almost always brings a certain level of discomfort, if not outright pain. But to not change when circumstances demand that change can bring much greater pain to both individuals and businesses.

In the past two years, we have heard from many of our members that they need more direct assistance from the Chamber in trying to attract new business and keep their existing client base. The Chamber responded with a new marketing initiative that places our members at the center of those efforts. We also have worked hard through our Small Business Conference and Forecast Series to bring top-notch speakers together with members to help them assess their business operations and plan for the future. And we have increased the number of networking opportunities at member coffees and business after hours social events.

Fast-forward to 2010, and at least for some segments of the economy, things are starting to look up at least a little bit. We have been encouraged by the number of new businesses joining the chamber, and the talk is finally starting to change ever so slightly from “how do we stay in business” to “what do we need to do to grow our business.”

Building on this optimism, the Chamber has decided to bring back to golf outing, albeit in a slightly different way and format. Working with the Birmingham Country Club, we have fashioned a great event at a significantly reduced cost which should help our members conserve their marketing budgets while receiving an outstanding value.

This year's outing is scheduled for Monday, Aug. 16. One new wrinkle that golfers should appreciate is the ability to play a true round of golf instead of being forced into a scramble format. By limiting the number of participants, we can give our members and their guests more golfing choices. Want to play the course in its purest form? Play your own ball. Want to take advantage of your team's best long-ball hitter? Play your best drive. Want to play in a scramble format? Have at it.
Details on the golf outing and online registration can be found at the chamber website www.bbcc.com.

We hope to see many of our old friends and new members alike share in this great opportunity. Joe Bauman is president of the Birmingham Bloomfield Chamber. He welcomes feedback at joeb@bbcc.com.

Monday, June 28, 2010

The chamber's working hard to ensure a bright future


I have to admit it was a little strange for me to sit down and write this column for the BirminghamEccentric. But the same could be said for many experiences I have had since being appointed president of the Birmingham Bloomfield Chamber on June 1.

You see, I have considerable history with both organizations and to have my life once again intertwined with both is, well, a bit strange. But it also is very exciting and rewarding, and I am absolutely thrilled to be working with, and on behalf of, the greater Birmingham-Bloomfield community once again.

Having been associated with the Chamber since the early 1990s as a volunteer, committee chair, booster and board member, I have had a front-row seat to its remarkable growth and success. Today's Chamber is a dynamic, vibrant, full-service organization dedicated to enhancing the business opportunities of its members and the quality of life of the communities it serves.

What really excites me about my new job is the opportunity to serve an area I've considered my second home for 20 years. I have come to know the “Five Bs and an F” as communities filled with decent, caring residents served by dedicated public servants supported by outstanding local businesses. Not only is there a real sense of community in our slice of Oakland County, but the folks who live here have a fierce pride in their hometown.

Having worked for nearly two decades for the area's local newspaper, I had the good fortune to meet countless residents, public officials and local business operators who helped me understand the unique character of the area. Many of these folks who started out as sources or interview subjects I now count as treasured and trusted friends.

To read more, click here. Joe Bauman is president of the Birmingham Bloomfield Chamber. He welcomes feedback at joeb@bbcc.com.

Wednesday, June 23, 2010

Birmingham: The best address for businesses

Birmingham has long been known for great retail and fine dining. Birmingham has also become a center for a wide range of professional offices representing primarily the financial, legal, real estate and medical sectors. Several architects and interior designers have made Birmingham their office home as well. Most recently, Birmingham has welcomed a number of advertising agencies such as McCann Erickson, Brogan Partners, and Gas Station TV, to name a few.

What makes Birmingham such an attractive location for the wide variety of professional offices? Commercial property owner Edward Fuller says it's the “office lifestyle” that Birmingham provides. He would know. Fuller's office and retail commercial space in Birmingham is 98.5 percent occupied.

Last week, Birmingham welcomed another premier office tenant. Greenleaf Trust held a ribbon cutting ceremony in their brand new building at Woodward and Maple, next to Peabody's on June 17. On the first floor, Zazio's, an Italian restaurant from Kalamazoo, is expected to open later this summer. The developer was Catalyst Development Corporation, out of Kalamazoo. This was their first building in Birmingham, and one of only a very few new construction projects of this scale anywhere in Metro Detroit over the past two years. Catalyst has shown interest in other Birmingham projects.

The thousands of workers that come to downtown Birmingham every day bring business to restaurants and stores. They give the daytime sidewalks a bustling energy that says clearly: Business is thriving in Birmingham.

John Heiney is executive director of the Birmingham Principal Shopping District.

Monday, June 14, 2010

Farewell and best wishes to all

As I prepare to depart the Birmingham Bloomfield Chamber as president on June 18, I want to thank the staff, the Board of Directors, the membership, the volunteers and the communities for their support during my tenure. During my three-year Chamber stint I have enjoyed working with each of these groups as all have brought a different perspective to the Chamber's success.

I leave you in good hands as my successor, Joe Bauman, is a longtime Chamber advocate. Many of you are familiar with Joe in his role as a journalist for more than 25 years, the last 19 with the Observer & Eccentric newspaper chain. He was a reporter, editor and assistant managing editor. In 2000, he was named managing editor of the Eccentric group, and spent 18 years covering the greater Birmingham community.

Joe has also served on the Chamber Board of Directors for a number of years and will be replaced by Brian Henry of eTitle as Board Chair. Please look for Joe's column to begin June 27 and please feel free to contact him to welcome him aboard.

To read more, click here.

Tuesday, June 8, 2010

There's nothing mysterious about good PR

Public Relations or PR doesn't have to be a mystery. In the simplest terms PR is about validation.

Imagine meeting with a prospective client about your product or service and finding out that they have already read an article about the success of the product you're trying to sell them. That would be a nice spot to be in.
Whether it comes in the form of an article in the Birmingham Eccentric, a blog post from a customer or a mention on the radio - the key is the third party credibility it provides. Here are a few tips to help you get started with your own PR efforts:
UNDERSTAND WHERE YOU ARE GOING
• Identify your Audience: Who is your target? It is important to know who it is that you are trying to reach. You may have multiple audiences depending on the type of business you have.
• Know your Competitors/Industry: In order to stay ahead of the pack you need to know what their strengths and weaknesses. Conducting a competitive analysis can help you to effectively differentiate your business from the competition based on your own unique selling points.
• Key Messages: Use your competitive analysis results to help set your business apart. Understanding the key points of your product or service for each audience is crucial. Once you have identified your key messages (keep them concise!) you should communicate them consistently - from verbal mentions to your collateral materials and Web site.
• Media monitor: Regularly reading publications, blogs and other media sources that you would like to see your business in can help you identify possible media opportunities where you or your business could be represented.

To read more about this topic, click here.

Carrie Zarotney is president of the Birmingham Bloomfield Chamber

Tuesday, June 1, 2010

Summer is special event season in Birmingham

Memorial Day is usually the unofficial start of summer in Michigan. For me, summer officially begins with the start of the special event season in Birmingham. With so many wonderful events, you can attend an event just about every weekend in Birmingham from May through October.

Looking ahead, this year's summer event season in Birmingham will have a lot to offer. June 3-6 is Village Fair, in a new location on South Old Woodward at the 555 Triangle. In the Park Concerts will kick off June 18 with Battle of the Bands, continuing Wednesdays from June 23 to Aug. 11 in Booth Park. Expect the usual eclectic mix of music, highlighted by the U.S. Army Field Band on July 7, and Birmingham's own Michael King on Aug. 11.

Booth Park will host Movie Nights on June 25, July 30 and Aug. 13. Enjoy Cloudy with a Chance of Meatballs, Night at the Museum 2 and the award-winning The Blind Side.
Day On the Town will take place July 24. The huge outdoor sale welcomes thousands of visitors from all over. This year, Green Breeze joins Day On the Town with 100 booths from eco-friendly companies, free lectures and exciting displays. The Birmingham Cruise Event takes place Aug. 21, with a rolling museum of Detroit's finest automobiles.

Farmers Market will offer special events, including the all-new Corn Festival Aug. 8, and Hay Day Sept. 12. There will be lots of farm fun, kids crafts and more.
Art In the Park, hosted by Common Ground, makes its debut Sept. 26-27 on South Old Woodward. We will stretch the “summer” event season a little longer with the End of Season Celebration at the Farmers Market, the Pumpkin Patch and the Halloween Parade, all Oct. 24. The Eccentric, PSD and the chamber are cooking up a pumpkin festival for the same day (more details to come)!

With all of the great outdoor dining spots and some of the finest shopping anywhere, Birmingham is an amazing summer event destination. Best of all: It's in your back yard. Get out and enjoy special event season in Birmingham.
Finally, on this Memorial Day weekend, let's take a moment to remember our fallen heroes — those brave service members who have given their lives to keep us all safe, secure and free.

John Heiney is executive director of the Birmingham Principal Shopping District.

Monday, May 24, 2010

Family fun also has community impact



In its 47th year, the Birmingham Village Fair is a four-day, family-fun event that attracts thousands of visitors to the City of Birmingham. From carnival rides to games, this event has been providing good old-fashioned fun for all ages in downtown Birmingham for nearly five decades.

Last year more than $20,000 was raised for over 20 local nonprofits — a great feat in this challenging economic time. Over the past five years, the Birmingham family tradition has raised nearly $90,000 for local service and charitable organizations. In addition, the event has generated revenue for local restaurants and retailers and brings many to our wonderfully, walkable downtown area. I encourage all of you to attend in support of the community organizations and create memories to boot.

This year the fair will be held in a temporary new location on South Old Woodward, from noon to 10 p.m. Thursday, June 3; noon to 11 p.m. Friday, June 4; 11 a.m. to 11 p.m. Saturday, June 5; and from noon to 9 p.m. Sunday, June 6.
Discounted wristbands can be purchased at the Birmingham Bloomfield Chamber through 5 p.m. Wednesday, June 2. The pre-sold wristband vouchers are only valid for Thursday, June 3, from noon to 10 p.m.; Friday, June 4, from noon to 6 p.m.; and Sunday, June 6, from noon to 9 p.m.

The Chamber is now located at 725 S. Adams Road, Suite 130, in Birmingham; hours are 9 a.m. to 5 p.m., Monday through Friday. Call (248) 644-1700 for more information.

Carrie Zarotney is the executive director of the Birmingham Bloomfield Chamber of Commerce.

Monday, May 17, 2010

Networking - it works

Networking is an invaluable tool. When done effectively it can be your best form of marketing. Of course, it is also affordable. The purpose of networking can vary based on your own agenda, yet the primary focus is to meet people and have people meet you and learn about your business.

To make the most of your networking, here are a few tips:

•Arrive with a goal in mind. Before the event, set a goal for yourself and then achieve it, i.e. meet 1-2 potential clients.

•Make sure you have plenty of business cards, however, be sure not to deal them out like playing cards. Plan to exchange information with potential clients or resources or someone you have had a meaningful conversation with.

•It is easier to be approached by others if you don't appear to be busy with idle conversation. Spread your wings; try to avoid huddling up with colleagues.

•Don't hard sell yourself or your company. Networking meetings are often meant to be social and relaxed. Focus on asking questions about the person and their business in order to learn how and if you and your business fit into the picture.

•Don't be a spectator. Approach people you don't know and introduce yourself.

Now you have some tips to put to work at a few of the Chamber's upcoming events. Please join us a our May Business After Hours will be held at Tallulah Wine Bar & Bistro from 5:30-7 p.m. on May 19. Tallulah Wine Bar & Bistro is located at 155 S. Bates St. in Birmingham. Register at www.bbcc.com or call (248) 644-1700, $10 Members, $20 Nonmembers. Prices increase by $10 at the door.

After attending a networking event it is essential to follow up with folks you met in a timely fashion. If someone was interested in your business, don't hesitate to drop them a line and be sure to be responsive if they connect with you first. It's important to be consistent in order for your networking efforts to be truly fruitful.
For more networking events and programs visit www.bbcc.com.

Carrie Zarotney is president of the Birmingham Bloomfield Chamber.

Wednesday, May 12, 2010

Go Google and be found

One out of five searches on Google are related to a user's location, and very often people are looking for local businesses. Google connects millions of people with businesses in their own communities each day. Why shouldn't your business be one of them?

When your prospective customers are searching on Google for what you do, the Chamber and Google want to ensure your business is found. In an effort to help your business be discovered, the Chamber is hosting an interactive workshop for business leaders on June 3. Speakers include Nate Kline and Kate MacDonald from the Google Birmingham office. They will be sharing free and low cost Google tools to help local businesses compete.

This interactive workshop is open to Chamber Members and Nonmembers and will provide information and guidance on GOOGLE PLACES and GOOGLE APPS. Register for the event at www.bbcc.com or call (248) 644-1700.

To get a Google Places account for your business and get started before attending our event, visit www.google.com/places.

Click here to read more.

Monday, May 3, 2010

Collaboration Needed for Regional Progress

It's no secret that many Michiganders are frustrated by our current economy and the state of our State. If we have not been directly impacted, our families or friends most likely have. Many are quick to point out the imminent need to develop a strong diversified economy, create jobs/higher incomes, and offer a richer quality of life in order to compete with the rest of nation. But how do we get there?

On Thursday, May 13, the Birmingham Bloomfield Chamber will host its Regional Forecast Luncheon to discuss the importance of regional efforts and collaboration in turning our State around. Speakers include Oakland County Executive L. Brooks Patterson, Wayne County Executive Bob Ficano, and John Van Fossen, practice group leader of the Government and Public Affairs Group, Clark Hill, additional speakers to be announced.

The Regional Forecast Luncheon will be held at The Townsend Hotel from 11:30 a.m. to 1:30 p.m. and includes lunch. Individual registration is required: $50 for Chamber Members; $60 for Nonmembers. In addition to individual reservations, corporate tables are available. Reservations are required three business days in advance and can be made online at www.bbcc.com or by calling the Chamber at (248) 644-1700.

The Forecast Series has become an important forum for those who work and live in the area to stay informed, learn about trends and meet industry experts. The 2010 Forecast Series is presented by the Birmingham Bloomfield Chamber and sponsored by: Clark Hill PLC; The Eccentric Newspapers; Huntington Bank; mBank; Birmingham Conference Center, The Townsend Hotel and Wells Fargo Insurance Services.

Monday, April 26, 2010

Enjoy a ‘Staycation' at the Village Fair


You do not have to travel far to have fun and make memories with family and friends. It's that time of year to enjoy the flashing lights of the Ferris wheel, smell of elephant ears, colorful carnival rides, games, and entertainment. This year's Village Fair will be held from June 3-June 6 in downtown Birmingham.

Come to the fair not only to enjoy the fun and games, but also to support the community. Did you know the fair provides proceeds to more than 20 local nonprofits? Over the years, thousands of dollars have been raised for local nonprofits in our community. It's also a great way for our local nonprofits to gain awareness.
Due to the construction in Shain Park, the long-standing Birmingham tradition will continue at a new temporary location. Festivities will take place in the street of South Old Woodward in Birmingham between Brown Street and Landon Street on Thursday, June 3 from noon to 10 p.m.; Friday, June 4 from noon to 11 p.m.; Saturday, June 5 from 11 a.m. to 11 p.m.; and Sunday, June 6 from noon to 9 p.m. A complimentary shuttle service will be available for fair attendees. Pick up locations are at the following Birmingham city parking decks: Peabody Street, Pierce Street and Chester Street. The shuttle will drop off attendees at the fair entrance on South Old Woodward at Bowers Street. As always, there will be complimentary parking for two hours at the parking decks.

In the spirit of “Staycation,” the Birmingham Bloomfield Chamber is offering a $5 savings on wristband vouchers, selling them for $15 each. The wristband voucher allows unlimited carnival rides on one the following days and times (please note these differ from Fair hours); Thursday, June 3 from noon to 10 p.m.; Friday, June 4 from noon to 6 p.m.; and Sunday, June 6 from noon to 9 p.m. Wristband vouchers will be sold at the Birmingham Bloomfield Chamber's new office location at Adams Square - 725 S. Adams Rd. Suite 130, Birmingham from Monday, May 3 to Wednesday, June 2. Office hours are Monday through Friday, 9 a.m. to 5 p.m. Regular priced wristbands will be sold at the fair for $20.

For more information or to volunteer contact Andrea Foglietta at (248)644-1700.

Monday, April 19, 2010

Birmingham Farmers Market swings into action early

Spring has arrived in Birmingham. Each spring brings eager shoppers to downtown, ready to enjoy the sights and sounds of our unique and special shopping district. A new spring tradition begins this year with the start of the Birmingham Farmers Market even earlier in the season: On Sunday, May 2.

What I enjoy about the Birmingham Farmers Market is seeing entire families come to downtown Birmingham on Sunday mornings each summer. It is an experience everyone seems to enjoy and look forward to. Our patrons who come year in and year out know they're supporting Michigan by shopping at the market to purchase fresh locally grown produce and products. Our new patrons are pleasantly surprised by the variety of things to see and do at the market.
They appreciate the experience of the Birmingham Farmers Market including the fresh prepared foods, live entertainment and a children's craft area set up with volunteers helping them create a different project each week. Many folks also enjoy visiting with their friends and neighbors at the market, which has become a gathering place for area residents.

John Heiney is executive director of the Birmingham Principal Shopping District.
Click here to read more.

Wednesday, April 14, 2010

The Chamber covers a lot of territory


According to Oakland County Census and Demographics Information, in 2008 Oakland County had more people than each of these nine “states”: Alaska, Delaware, District of Columbia, Montana, North Dakota, Rhode Island, South Dakota, Vermont and Wyoming. The County ranks 31st in population of all U.S. counties.

The Birmingham Bloomfield Chamber is proud to serve a vital role as the lead business advocate in five communities within the County; Beverly Hills, Bingham Farms, Birmingham, Bloomfield Hills, Bloomfield Township and Franklin.

The Village of Beverly Hills has provided its residents with a safe and tranquil environment for the 51 years of its existence. Beverly Park is a beautiful 32 acre, multi-functional park. Located in the heart of the Village it provides baseball fields, tennis courts, a playground, nature trails and outdoor concerts.

The Village of Bingham Farms, known for its quiet rural charm, was incorporated in 1955. The 1.255-square-mile Village is located between 12 Ω mile and 14 Mile Roads and Telegraph and Lahser Roads. This affluent community dates back as early as 1820.

Birmingham is not only a well-known shopping destination, it is home to a spectacular collection of restaurants, theaters and parks. The Principal Shopping District also houses 2.2-million-square feet of office space, including 56 law firms; 48 financial, mortgage lenders and investment firms; nearly 30 physician offices; more than 20 dentists; more than 15 mental health professionals; 12 advertising agencies and eight interior design firms, among many other types of business.

To read more, click here.

Monday, April 5, 2010

What's the forecast for health care costs?

It's no secret that medical costs have escalated in the U.S. On average, we spend more per person on health care than both food and housing. Insurance premiums are multiplying much faster than inflation, which prevents economic growth and leaves businesses with less money to give raises or hire more employees. Many people have differing views on the viable solution, but there is one thing most agree on - something had to be done.

In an effort to keep you informed, the Birmingham Bloomfield Chamber will host a “Healthcare Forecast” on Thursday, April 29, from 11:30 a.m. to 1:30 p.m. at the Townsend Hotel. The luncheon session will feature a panel discussion focused on the current state and future impact of health care in the United States. Panelists will include a senior-level representative from a local hospital, a small business owner and an individual who can speak to the changes we, as citizens, will encounter.

The Forecast Series has become an important forum for those who work and live in the area to stay informed, learn about trends and meet industry experts. All Forecast Luncheons are held at the Townsend Hotel from 11:30 a.m. to 1:30 p.m. and include lunch. Individual registration is required: $50 Chamber Members; $60 Nonmembers. In addition to individual reservations, corporate tables are available. Reservations are required three business days in advance and can be made online at www.bbcc.com or by calling the Chamber at (248) 644-1700.

Carrie Zarotney is president of the Birmingham Bloomfield Chamber.

Monday, March 29, 2010

Find Out How Your Response To Rejection Can Affect Your Business Success

If you are an entrepreneur, a business owner, an independent professional, you have faced it. We all have. I’m referring to the often dreaded “R” word: Rejection – business rejection.

It comes in different forms, doesn’t it? From the high quality lead that you’ve been working with for a while, you know, the one you’re “sure” will hire you for your services, but decides differently; to the prospect that says “no” to meeting with you even for a quick conversation. How about the one that has made a “commitment” to follow up with you, but doesn’t “for whatever reason,” or the one that simply will not respond to your messages and communications?

Does any of this sound familiar? Click here to read more from George Haralampopoulos, Strategist, Speaker, Author

Monday, March 22, 2010

Exciting Chamber News


We are moving to a new location as of the end of April. Please look for more details to come about our new space including a Ribbon Cutting event shortly. Of course you can still contact us at (248) 644-1700 or www.bbcc.com.

We would like to thank the Astrein family for their support in our downtown Birmingham location where we have been located for more than 15 years. For information on renting the space located at 124 W. Maple please click here.

Also, after careful consideration I have decided to leave the Birmingham Bloomfield Chamber for the opportunity to raise my family effective mid-June. A Selection Committee has been assembeled to identify my replacement and is currently accepting resumes through April 9. Please click here to view the position posting, including information on how to apply. I encourage those interested and appropriate to submit your materials for consideration.

I have greatly enjoyed serving as your Chamber President over the past three years and wish you all continued success in your business.

The Chamber staff is committed to seamlessly support your business through these exciting changes. Please feel free to contact me with any questions.

Monday, March 15, 2010

Competitive analysis: How does your business stack up?


You know your product or service inside and out and have crossed the t's and dotted the i's on your marketing materials. Next step is to sell, sell, sell, right? Not quite. Have you done your homework on what your current and potential competition is up to? Having a firm grasp on the strengths and weaknesses of your competitors helps provide strategic framework through which to identify opportunities and threats for your own business.

As business strategist, Joan Florian of TTX Ingenuity, shared with members of the Birmingham Bloomfield Chamber at a recent Professional Edge workshop, it all starts with a solid understanding of your market. Many market research tools exist including those readily available at public or university libraries to assist in identifying the target market size and geographic area your business is striving to acquire a share of.

Doug Fertuck of Fertuck Enterprise Directions helped participants frame their response to their competitors' products and services platforms with a variety of decision-making tools.

To read the complete article, click here.

Wednesday, March 3, 2010

Entrepreneurial Spirit Blooms in Birmingham

Article by: John Heiney, executive ddirector of the Birmingham Principal Shopping District

This time of year we are all waiting for the weather to finally break, bringing us that first warm day when we can all rediscover outdoors. The thought of spring is something we look forward to with much anticipation. In Birmingham's shopping district, every new business announcement is a similar, much anticipated event.

This spring, along with the warmer days, we will welcome a variety of new businesses to the shopping district that will add to Birmingham's variety and vibrancy.

I am pleased to be the first to formally announce the planned opening of Backcountry North at 284 W. Maple (in the former Smith and Hawken space). Backcountry North will be a specialty sporting goods retailer for hiking, camping and kayaking enthusiasts. They will carry major name brands including The North Face, Patagonia, Nau, Prana and Smartwool to name a few.

This will be the third location for owner Tracy Mayer who resides in Ann Arbor. She owns two successful Backcountry locations in the Traverse City area, which she purchased over eight years ago. “We felt that the time was right to open a third store, and Birmingham seemed like the right place to do it,” she said. “Southeast Michigan is under-retailed in specialty sporting goods, so we believe the demand will be strong.” Mayer was educated as an attorney at Wayne State, but has retail in her blood. “My father managed the Sportsman here in Birmingham for several years,” she said. He left the Sportsman in the late ‘70s to enter the wholesale specialty sports business.

Backcountry North is expected to open in the spring, and will no doubt bring a breath of fresh outdoor air to West Maple. We are also pleased to report that Tallulah Wine Bar and Bistro opened up this past week as well at 155 Bates St., featuring wine by the glass and bottle, farm to table cuisine, weekend breakfast, Sunday suppers, wine tasting events, retail wines, liquors and more. For more information or reservations call (248) 731-7066 or go to www.tallulahwine.com

To read more visit: http://tinyurl.com/yc2a4p7

Monday, February 22, 2010

Chamber Event Focuses on Green Technology


The impact and future of “Green Technology” will be discussed, as the Birmingham Bloomfield Chamber hosts its next Investepreneur Roundtable in an effort to help keep you informed. This event will offer attendees important insight and business expansion opportunities in the emerging markets of renewable energy, electric vehicles and sustainable green development.

Featured panel speakers include Mitchell Mondry, president, M Group; Michael T. Kulka, P.E., vice president and principal engineer, PM Environmental Inc.; and Mark J. Bennett, senior counsel, Miller Canfield, Climate Change Practice. Local investors, business entrepreneurs and global climate change champions are welcome to attend to share imminent opportunities, as we continue cultivating our local economy.

The Investepreneur Roundtable: Green Technology is sponsored by Miller Canfield and will be held 4-6 p.m. Tuesday, March 16, at The Townsend Hotel. Cost is $65 members, $85 nonmembers prior to march 15; after, $75 members, $95 nonmembers. Call (248) 644-1700 or visit www.bbcc.com to register.

Monday, February 15, 2010

Chamber offers workshops you will love

On this Valentine's Day we're rolling out the red carpet for you. We've launched our Professional Edge workshop series for 2010 and you're invited. Whether you're a seasoned businesses owner or a professional in transition, these workshops provide you with fresh ideas, networking and new business skills.

Our Professional Edge workshops, now open to members and nonmembers, offer your business an opportunity to learn new business strategies. We can guarantee you won't be checking your smartphone or watch — these workshops are interactive and packed with enthusiasm. Our talented speakers present top-notch information that leaves you with a spring in your step and usable business resources to share with your staff and colleagues.

The resources that will be shared are a must-have when business is thriving and when it is challenging. Invest in your company by attending the following sessions:

•March 4: Analyzing Your Competitiveness in Your Market.
Learn how to benchmark your competitors and decide when you need to move.

•June 3: Everybody's Surfing Now: Stay Ahead of the Wave.
Discover free business tools from Google that help your customers and prospects find you when they surf the Web.

•Sept. 14: Customer Service that Keeps Customers - Customers.
Turn customers into vocal advocates. Use a contact management system that keeps you engaged with your best customers.

•Dec. 2: Position Yourself as the Expert.
Speaking opportunities, blogging and public relations, oh my! How to effectively position yourself as an expert and gain exposure.

Registration is required and the price is a deal. For single workshops, Chamber members are $10 in advance and nonmembers are $20 in advance. Don't wait to register, day of registration increases by $10 for Chamber members and nonmembers. Chamber members can also purchase the complete series of 4 workshops for $30 in advance by March 1.

All workshops are held from 7:30-9:30 a.m. at Huntington Bank, 801 W. Big Beaver in Troy. Complimentary parking is available and coffee and breakfast snacks are provided.

We'd like to thank our sponsor and host, Huntington Bank.
The Chamber is known for networking, event marketing exposure, and professional development resources. If these interest you and you're not a member, call the Chamber at (248) 644-1700 or visit www.bbcc.com for more information.
Carrie Zarotney is president of the Birmingham Bloomfield Chamber.

Monday, February 8, 2010

Full Speed Ahead…


Last week President Obama announced that Michigan will receive $40 million in high speed rail funding from the American Recovery Reinvestment Act Congress enacted last year. We were quite pleased to learn that the State will invest a portion of these funds to build the new Troy/Birmingham Transit Center.

When completed, the transit center will serve as a hub for regional public transportation, using existing Amtrak rail infrastructure along the Wolverine Corridor while providing a transfer point to SMART bus services, taxi and sedan connections consistent with the Detroit Regional Mass Transit Plan. It will also create more transportation opportunities for patrons of the Oakland/Troy Airport. Local and state level officials from both parties support the Center. Troy and Birmingham City officials have been working toward the creation of the Transit Center for years, as have the two Chambers and other local business leaders.

As piece of the regional transportation puzzle, once finished we anticipate the Troy/Birmingham Transit Center will offer:
• A draw for transit-oriented development, providing increased tax revenue
• Better coordination of services for existing and future ridership
• Higher, more stable property values
• Greater mobility options, for work and recreation-related travel

This is a landmark win for both communities and for transit in the region. I am very proud to be a part of the team effort for the creation and revitalization of public transportation in Southeast Michigan. I look forward to announcing the groundbreaking!

For more information on about the Transit Center and the economic benefits it can provide, please visit our Web site at www.15MileTransit.org or follow us on Twitter: @15MileTransit. If you’d like to sign a letter of support for the project you can also contact the Chamber at (248) 644-1700. Carrie Zarotney is president of the Birmingham Bloomfield Chamber.

Tuesday, February 2, 2010

Marketing Pet Peeves

I recently asked some of my readers and networking contacts what marketing tactics annoyed them. I thought it would be a good idea to start off the New Year with a list of what not to do, as we all put together our marketing plans for this year. Some of these concepts stretch beyond marketing and into networking behavior and networking events, but they are still good tips to keep in mind.

1. Unsubscribe from my newsletter, but send me yours

Gotta love that one! Doesn’t everybody want a one way relationship?

2. Confuse Marketing with Sales

If you are at a networking event, just be normal and talk to people. Be interested in them. Don’t start selling to someone before you know who they are, and what their business is about, and what interests them. And if somehow you do end up doing some self promoting, if they aren’t showing any signs of interest, stop selling!

3. Disrespect other people’s time

Hopefully cold calling will one day disappear, but until then perhaps those who do it can start to get good at it and realize that those they are interrupting have other things going on. If you are lucky enough to get a moment of their time, be brief, mention one value proposition (i.e. of value to the person you are calling), respect their time, and try to set up a convenient time to talk. One colleague mentioned that a cold caller got upset because he hadn’t reviewed their unsolicited information yet.

Another pet peeve noted was when the same company calls you twice in the same day, after you’ve already said no the first time. No does mean no! One person suggested medication or hospitalization for those that don’t understand this. The auto generated calls are particularly annoying to me. You can always see them coming: it starts with an 800# or unknown caller on the caller id, then if you do pick up you get the delay before anyone speaks. It’s in that moment that I usually hang up because I know what’s next. But if I do happen to answer and say, “hello, this is Lori Williams, can I help you?” , I have to endure the pause, followed by the scripted message I just heard a few hours ago.

Another person mentioned that they don’t like it when events start or end after the allocated time. Respecting other people’s time means beginning on time, for those who are there, and not waiting for those who aren’t. And it means ending on time for those who have appointments after.

A final comment in this category included people you are in business meetings with who continue to take calls, emails, and text messages during your meeting. That sends a clear message to the person you are meeting with that they are not as important to you as the other people who you are communicating with. Be fully present whenever you are talking with someone in person or on the phone, or don’t bother taking the call or meeting.


Lori T. Williams is a 20 year attorney based in Birmingham, MI. She owns a legal referral and legal consulting business called Your Legal Resource, PLLC. For more information, visit www.bestlegalresource.com.

Monday, January 25, 2010

Google Presents “Web 3.0: Coming to a Browser Near You”

Widgets. Blogging. Tagging. Social Networks. User Engagement. Personalization.

It is practically impossible to avoid seeing, hearing or talking about what’s happening in Web technology. And just when you think you’ve harnessed it, it’s begun to evolve. Leaving you wondering what’s next? In an effort to keep you informed, the Birmingham Bloomfield Chamber will kick off its first Forecast Series Luncheon with a “Technology Forecast” on Thursday, February 25, 2010 from 11:30 a.m. – 1:30 p.m.

I am pleased to announce that Michelle Morris, Google's Automotive Industry Director will answer the question “What is Web 3.0?” Michelle leads advertising strategy for Google's North American automotive client and agency partners. Her background includes 15 years of integrated marketing and online advertising experience, with an emphasis on branding, creative strategy, marketing plan development and consumer lead generation.

One of the most powerful and recognizable brands in the world, Google provides innovative search technologies that connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google's targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users.

Join Birmingham Bloomfield Chamber Members and others to hear directly from Google about how to understand the shift from information overload to control of information. Just imagine:
• A Web browser that provides you with the content you'll find most interesting
• Search engines that return fewer, better results - every time
• A marketplace customized to your needs that always shares the best products and services

Also learn how mobile technologies can assist you and your business now and in the future.

The Forecast Series has become an important forum for those who work and live in the area to stay informed, learn about trends and meet industry experts. The four-part series will continue through May 2010. All Forecast Luncheons are held at the Townsend Hotel from 11:30 a.m. – 1:30 p.m. and include lunch. Individual registration is required: $50 Chamber Members; $60 Nonmembers. In addition to individual reservations, corporate tables are available. Reservations are required three business days in advance and can be made online at www.bbcc.com or by calling the Chamber at (248) 644-1700.

The 2010 Forecast Series is presented by the Birmingham Bloomfield Chamber and sponsored by: Clark Hill PLC; The Eccentric Newspapers; Huntington Bank; mBank; Wells Fargo Insurance Services; and The Townsend Hotel.

Monday, January 18, 2010

Birmingham Restaurant Week Feb. 1-5 and Feb. 8-12

Close your eyes and imagine the sights and sounds: A bustling restaurant dining room in Birmingham. There are plates and glasses clattering, a constant murmur of folks in conversation, a smattering of laughter. There are many regular customers, and some new faces. The aromas of finely cooked dishes — seafood, beef, pasta, spices swirling. Decadent desserts roll by on carts. The mood is light, and the energy is vibrant. It's Birmingham Restaurant Week.

Now in its fifth year, Birmingham Restaurant Week will actually be two weeks long. This year's dates are Monday through Friday, Feb. 1-5 and Feb. 8-12. After five years the prix fixe menus remain at $15 for a three-course lunch, and $25 for a three-course dinner. Birmingham Restaurant Week features two new establishments this year: Cafe Via and Quattro. They join the grand list of fine dining establishments, including: 220, Big Rock Chop House, Chen Chow Brasserie, Elie's Mediterranean Cuisine, Fleming's Prime Steakhouse and Wine Bar, Forest Grill Cafe, Forte, Mitchell's Fish Market, Peabody's, Phoenicia, Rugby Grille at the Townsend Hotel, Salvatore Scallopini and Streetside Seafood.

Chefs prepare special menus just for Restaurant Week. Some have a different menu every day. They enjoy the friendly competition among restaurants, and cooking up a special meal for a special price. Some restaurants are only offering lunch, and some have slightly lower price points. But make no mistake: There is no skimping on quantity or quality. With three courses, diners will come away satisfied.
Bill Roberts, longtime proprietor of Streetside Seafood, has supported the event from the start. “There are several things that I like about this event,” he said. “First, we are providing a ‘deal' to our neighborhood supporters who visit us year-round. Second, the event brings new guests to check us out. Finally, we see more shoppers dining with us at lunch.” As a PSD Board member, Bill hopes that Restaurant Week can help retailers as well. “Times are tough right now, so I hope this event can fill the streets with shoppers.”

Close your eyes and imagine the sights and sounds: A bustling restaurant dining room in Birmingham. There are plates and glasses clattering, a constant murmur of folks in conversation, a smattering of laughter. There are many regular customers, and some new faces. The aromas of finely cooked dishes — seafood, beef, pasta, spices swirling. Decadent desserts roll by on carts. The mood is light, and the energy is vibrant. It's Birmingham Restaurant Week.

Now in its fifth year, Birmingham Restaurant Week will actually be two weeks long. This year's dates are Monday through Friday, Feb. 1-5 and Feb. 8-12. After five years the prix fixe menus remain at $15 for a three-course lunch, and $25 for a three-course dinner. Birmingham Restaurant Week features two new establishments this year: Cafe Via and Quattro. They join the grand list of fine dining establishments, including: 220, Big Rock Chop House, Chen Chow Brasserie, Elie's Mediterranean Cuisine, Fleming's Prime Steakhouse and Wine Bar, Forest Grill Cafe, Forté, Mitchell's Fish Market, Peabody's, Phoenicia, Rugby Grille at the Townsend Hotel, Salvatore Scallopini and Streetside Seafood.

Chefs prepare special menus just for Restaurant Week. Some have a different menu every day. They enjoy the friendly competition among restaurants, and cooking up a special meal for a special price. Some restaurants are only offering lunch, and some have slightly lower price points. But make no mistake: There is no skimping on quantity or quality. With three courses, diners will come away satisfied.
Bill Roberts, longtime proprietor of Streetside Seafood, has supported the event from the start. “There are several things that I like about this event,” he said. “First, we are providing a ‘deal' to our neighborhood supporters who visit us year-round. Second, the event brings new guests to check us out. Finally, we see more shoppers dining with us at lunch.” As a PSD Board member, Bill hopes that Restaurant Week can help retailers as well. “Times are tough right now, so I hope this event can fill the streets with shoppers.”

Birmingham PSD Special Events Chair Richard Astrein, of Astrein's Fine Jewelers agrees. He says that Birmingham Restaurant Week livens up the city during a usually slow period. “Restaurant Week brings hundreds of people to the downtown, even on the coldest February nights,” he said. “I really enjoy dining out, whether here in Birmingham, around metro Detroit, or wherever I travel,” Astrein said. “Birmingham has some of the greatest restaurants anywhere. Restaurant Week brings new people in to see just how great our restaurants and downtown are.”

When Restaurant Week began in Birmingham, it was borrowed from similar events in New York and Los Angeles. Since Birmingham's first year in 2006, other metro area communities have embraced the concept, including Detroit, Troy and now Ann Arbor. Luckily for diners, they are during different weeks, so the true foodies can compare cities. Of course, we think Birmingham is the first and the best in metro Detroit. We hope you'll agree. Check out our Web site at www.enjoybirmingham.com then click on the Restaurant Week link to view menus and other restaurant information. Enjoy!

John Heiney is executive director of the Birmingham Principal Shopping District.

Monday, January 11, 2010

A Fresh Start

It’s officially the New Year – a new beginning – the launch of a new decade. A perfect time realign your professional business goals and strategize. It’s common this time of year to create a list of resolutions. Maybe you’re looking to add new clients, boost revenue, generate buzz or enhance your organization’s productivity. Resolutions can be exciting if you ensure they are realistic. It helps to outline a list for the entire year and monitor your progress. Here are a few tips on how to set your business up for success and be sure to finish the year out strong.
Get Involved
Networking works! There are a number of ways to get involved in the business community and build new relationships. Seek out groups in your industry or area. Attend networking functions to promote your product or service to potential clients. The Chamber is a great place to start. We host a range of events at various times to accommodate busy work schedules.

Constantly monitor your financials
Don't go into cost cutting mode when the economy is weak and then walk away once your short-term goals have been reached. Keep an eye on your financials regularly and always look for ways to reduce costs. Schedule monthly, bi-monthly or quarterly reviews and keep them. It will allow for you to benchmark and forecast from month-to-month and year-to-year.

Create Buzz
Use Social Media to spread your message - it’s free. Promote specials, good news and events through LinkedIn, Facebook and Twitter accounts. Just be sure to update and monitor them regularly.

Analyze your products/services
Analyze each product or service you offer to determine which are most/least profitable. You can look at just a few per week to keep the process manageable. After your assessment, consider cutting those that are least profitable, and identify a plan to retain and invest in those that are most profitable.

Question everything
Look at your expenses. Ask yourself how each expense adds value to your organization. How does it contribute to your bottom line? What are your alternatives? Is there a better/faster/cheaper way of accomplishing something? This will help you make strategic cuts.

Other Tips
• Interns are looking to build their portfolios each semester and hiring one can be a very beneficial way to free up some time to focus on important parts of your business. A good place to start is to develop a brief job description including the desired number of hours per week (usually no more than 20) and then contact the career center at a local university or community college. Offering college credit and a hands-on understanding of your business can be enticing to students looking for real-world experience on their resume.

• SCORE® the “Counselors of America’s Small Business Owners” is a national association dedicated to helping small business owners form and grow their businesses. Experience business counselors with are available to meet on most subjects and the advice and counsel is free. Contact the Chamber at (248) 644-1700 to schedule a complimentary appointment with a local SCORE® representative.

Keep in mind that setting realistic expectations is key and even making small steps towards a larger goal is progress. We look forward to promoting your business and a prosperous 2010.

Monday, January 4, 2010

Birmingham Bloomfield Chamber Year In Review

I wanted to take a moment to share with you our major accomplishments over the past year. Our Chamber had a very productive year supporting the business community through a variety of important initiatives. We strived to make a difference in our community through projects with business and governmental leaders, educational workshops, networking events, non-profit outreach and our number one focus, servicing our members.

Rewarding accomplishments include:

Active participant in the effort to secure $1.3 million in federal funding to support the proposed Troy/Birmingham Transit Center. Visit www.15MileTransit.org for more information.

Expanded our reach from five communities to six, now covering Beverly Hills, Bingham Farms, Birmingham, Bloomfield Hills, Bloomfield Township AND Franklin.

Hosted a Community and Economic Development Day that provided an opportunity for our communities to come together to gain a regional perspective on timely issues.

Hosted our 6th Annual Vine & Dine event to benefit Gleaners Community Food Bank of Southeastern Michigan. Purchased 18,000 meals for our communities.

Donated more than $19,000 to 23 different area nonprofits through the concession booths at the 46th Annual Village Fair in downtown Birmingham.

Provided our Members with professional development and goal setting strategies through our Professional Edge workshops and SCORE counseling.

Small Business Conference provided attendees with valuable information on current topics including: marketing, financing, networking and social media.

Provided business support including professional development, networking events and business referrals to more than 650 local businesses.

All of these accomplishments could not be achieved without our very dedicated group of committee members, ambassadors, sponsors and Board of Directors. We are grateful for their dedication and efforts.

We are also thankful for the leadership provided by our 2009 Board Chair, John Roberts and look forward to our incoming Chair, Joe Bauman, providing guidance in 2010. The entire Board of Directors has been tremendously helpful in providing support over the course of the year and we would like to thank our outgoing Board Member, Ruth Clevers, for the service she’s provided since 2002. The countless contributions of all of these individuals have and will continue to play a major role in our success and for that we are very appreciative.

We are also pleased to welcome our incoming Board Members: Linda Hatfield of Birmingham Bloomfield Credit Union; Bob Kupfer of Tiffany Florist and Michelle Saroki of Victor Saroki & Associates Architects. With their support, we will work to provide our Members with the opportunities, resources, and connections they need to be prosperous in 2010 and beyond.

Happy New Year!

The Birmingham Bloomfield Chamber, a membership organization dedicated to promoting the economic development, strengthening the business climate and improving the quality of life in Beverly Hills, Bingham Farms, Birmingham, Bloomfield Hills, Bloomfield Township and Franklin, Mich. For more information on the Birmingham Bloomfield Chamber and membership call (248) 644-1700 or www.bbcc.com