The Birmingham Bloomfield Chamber rounded up business leaders to discover the hidden gem of
’s Rail District in a scavenger-hunt style event, the 2013 #RailRally, on Wednesday, October 23. Twenty Chamber Member businesses hosted simultaneous open house events for participants to complete challenges and collect prizes. Participants were also asked to snap photos at each location on a smartphone and share them on social media using the #RailRally on Twitter and Facebook. A free community event, the #RailRally attracted 80 participants and an even larger audience online. Birmingham ’s Rail District is defined as the area between Maple and Lincoln Roads from Birmingham Eton Street to the train tracks including the Amtrak train station.
Registration and team check-in was held at 3 p.m. at Laurie Tennent Studio, where light refreshments were served to gear participants up for the race. Teams set off at 3:30 p.m. with maps in hand, and participating sponsor businesses hosted ralliers with challenges and special offers. Upon completion of the #RailRally, hosts and participants alike met at the newly-established Griffin Claw BrewingCo. for appetizers and drinks. The Birmingham Bloomfield Chamber celebrated a successful #RailRally with prizes, raffles, and an entertaining slideshow of participants’ social media snapshots.
In addition to Laurie Tennent Studio and Griffin Claw Brewing Co., event sponsors also included: Breeze Design Studio, Birmingham Ice Arena, Carnovale Associates, Inc., The Chop Shop, CoachMeFit, Colorworks Studio Inc., Extra Oomph!, Fuzz Athletics, Goldfish Swim School, Jones-Keena & Co., Michigan Mutual, Inc., Nordic Manual PT, Robot Garage, Script Salon, State Farm - Barbara Merten-Dubensky, Tyler Dumas Reyes Specialist in Orthodontics, Restyle Child & Whistle Stop Diner.
Click here to view the #RailRally full story and slideshow on Storify.
Photo taken by and at Tyler Dumas Reyes Specialists in Orthodontics
Pictured from Left: Kevin Outland, Pure Energy Advertising; Steve Gualtieri, Nexus Partners; Ellen Mahoney, Complete Title Services of S.E.